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Showing posts from June, 2020

A Quick Guide to Starting Weight Loss

Losing weight can seem hard, especially if in the past you've tried several methods and failed to get the results you expected. Through actually practicing healthier practices you will achieve a healthy weight. Keep reading if you want to learn more about the methods of weight loss which work. Forget of crash diets, rigorous fitness routines and calorie counting. Such weight loss plans can help you lose a few pounds but for a long time you won't be able to adopt certain odd diets or workout programs. The easiest way to lose weight is to take healthy habits for the healthy. Your goal is to change your lifestyle, not spend a few weeks on a crash diet before going back to your old habits. It will take some time for your patterns to turn. Instead of trying to change the way you eat and manage your time overnight, it is best to take small measures so you can focus on getting used to your new life style. You will achieve better results if you take as much time as you need, even ...

Things an unprepared business can do during unforeseen circumstances like the Coronavirus

It’s pretty clear that apart from the obvious health concerns worldwide, Coronavirus has had a huge impact on businesses. Some of this can be the kind of impact that certain businesses may take a long time to recover from.  The consequences it is already having on economies worldwide surely cause for concern. Many companies are working on sustaining themselves under these dire circumstances, they are laying off employees and pausing productivity.  The approach has moved into one where problems are dealt with as and when they appear. This is fine, but businesses must also put thought into how they will prepare for the future because the pandemic has taken over rapidly.  Adapting to the changes and finding leads Running operations normally are close to impossible. So, with no sign of normalcy returning any time soon, companies can take this time to build their network. With the lockdown, you now have time to put in the required effort to find channels to find new c...

Writing an Epic Blog is Not as Hard as It Seems

Every online marketer out there wants their blog to be epic. The type of content that gets shared like there is no tomorrow and is one that will bring in a ton of income. It’s not a crime to want to become the only authority in the niche you belong to.  But, writing so called “epic blogs are not always easy. You may have to give it a shot multiple times before actually hitting the mark. Many writers want to understand what they are doing wrong in such scenarios. The truth is that there is no option that works for everyone. It will take a lot of trial and error and not to mention, patience for you to get there. But when you get there, it will be worth it because your content will have become viral, just as you hoped it would be. And that is a fantastic feeling! The trick is to come up with content that people find very difficult to forget. People are so taken with your outlook and ideas that they can’t help but nod in agreement. This blog can become your golden goose that bri...

Why small business need to pivot their strategy during the corona crisis

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The pandemic that the world is now facing has changed it beyond recognition. We may not be able to see its immediate effects on business and the economy just yet, but in time, it will become apparent. The way we think about and do business can never be the same anymore. Our lives too, are going to change. Due to all of this, it is a challenging time to be a business owner. You have much to be concerned about. On one hand, there are health concerns for yourself and your employees, on the other, there is the constant worry of your business sinking. The bills don’t seem to stop and revenue is taking a hit. Times like this are when it is important to take the smart route and use this as an opportunity to make preparations for future growth and sustainability. There are a few things you could address at this very moment. Meeting customer needs and being responsible You have a duty towards your customers, regardless of the situation. If you are an essential store or service ...

Make the most out of video marketing in 2020 using these easy-to-implement tips

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Video content creation is a pretty simple concept to grasp. Video marketing is making video content intending to benefit your business. It is specially created to circulate among the masses to gain popularity and recognition.  Video marketing can be done anywhere and at any time. You can put videos out on social media platforms, websites, and even forward it via email. The purpose of it is the creation of visual, informative content that is easy to absorb. Anybody can make a video, but it takes a bit of strategy to market it. Video marketing is all about coming up with effective strategies to put out video content that can help increase a business’s reach and revenue. How do you go about it? If you do not have a plan, do not get started. Video content needs to have a purpose and that purpose needs to be specific otherwise, the content will be all over the place and the audience will not understand the message. For video marketing to be successful, a brand needs to kn...

Why Web 4.0 is important for online marketers

The evolution of the internet has been extraordinary. It has moved from stage to stage, totally 5 stages and they each had their unique natures. The internet has gone from Web 0.0 to 4.0. Most of these stages were short-lived and the initial intention of the internet was the exchange of information among individuals.  Web 0-1.0 You could say that 1989 was the official beginning of the internet starting with a computer scientist named Tim Berners-Lee, who proposed that there be an open computer network to keep track of research that was happening where he worked (CERN) which was a European organization that did nuclear research.  The first-ever successful communication using the internet between a web browser and a server was thus implemented. This led to the creation of the www (World Wide Web) and the increase in browsers and servers on the internet.  Towards web 1.0, there were about 3 million (plus) static websites on the internet. Search engines helped people...

Targeting Website Traffic Effectively in Today’s Digital Age

Traffic on your website means that your business is growing. It’s a good indicator of knowing whether your marketing efforts are working and how your audience is responding to those strategies. When you optimize your content and website, traffic also helps improve credibility in this sector, thus generating more leads, conversions and the inflow of customers. While traffic is important for all these reasons and more, a company needs to drive quality traffic.  Pinpointing website traffic at its source Driving traffic towards a site can be done in essentially two ways, one by paying and the other free of cost. The free methods include search engine optimization, starting a blog, social media marketing, word of mouth marketing, etc.  Paid methods are pretty straightforward, but that may pinch your pocket, especially if you are just starting. While the paid way can give you key metrics, data that can shape your marketing strategy, if you don’t know how to use them, then it...

Video marketing is going places and here’s how you can get in on all the action!

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Video content is easily the most popularly consumed form of information and media thanks to the access to smartphones and other devices that people have today. Every major platform has something entertaining to offer that keeps viewers hooked. It only makes sense that the marketing industry takes advantage of this too by putting out their messages and pitches out to the public to soak in. Used intelligibly, the videos could be the best way to engage users because just the nature of the videos is fun and enjoyable to consume. The operative word here being ‘intelligibly.’ What is important to remember is that though every video will have its audience, it takes some amount of hard work and preparation to come out with this form of content. Any brand knows that video marketing does the trick in capturing its audience’s attention. This is one great way to maximize your brand’s outreach and bring out its potential. The result of your efforts is almost immediate when compar...

Tips on getting those views on your YouTube videos

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A lot of digital marketing strategies of brands, today include videos being posted or linked to YouTube to increase their reach. Understandably so, almost all of the population engage themselves on this platform. So, using YouTube would be a smart way to generate maximum views on your company’s videos. Create and generate great video content! Something many brands do not pay attention to. Though it seems very obvious at the initial glance, people seldom know how to ensure people love their video content efforts. For your video to get a good number of views, it is necessary that the content created is worth people’s time. People need to be able to walk away with some information that they find useful or relevant. People love to be entertained and if you can find a way for them to learn something while enjoying content, it works out much better.  Most of the marketing is done by the people themselves in this aspect because if your video is good, they will share it with ever...

The three C's to know for obtaining marketing success online

Thanks to technology, connecting with people across boundaries and geographical locations has become much easier. It is now possible for brands to reach out to these individuals without much hassle. Now, the issue is to send out amazing messages out there for people to enjoy and retain.  Digital marketing has been doing this, not only to promote services or products but also to bring out some important messages and to help people with their needs as times changed. The promotion of ads is more potent when it is digital and print when both techniques are used in tandem. Old and new customers are both happy and as a brand, you can make an impression on them which will be unforgettable.  The promotion of ads is more powerful when it is digital and print when both techniques are used in tandem. The three C’s you need to know and focus on to the market successfully online are content, connections , and conversion which will be further elaborated on. Content needs to be active...