Bypassing Shiny Object Syndrome In Internet Marketing
Internet marketing is about using current technology and trends to form a plan and outsmart your competitors online. It takes plenty of research and paying attention to what nowadays potential customers is seeking in a particular niche to decide what enters into a method. The fact is that, internet marketers fall for "shiny object syndrome." This means that they're drawn to new buzzwords, trends, and channels and feel like they have to make use of on their target audience.
Here are some considerations before adding these new concepts to your marketing strategy.
Need long tail keywords for your website
While "shiny object syndrome" is great fun, exciting, and unexpected, the trouble lies with the undeniable fact that the marketers that jump at a chance to use them don't take time to check if these are things the target audience is in reality serious about. Just the fact they are new and "shiny" means that they're "hot" and really should be utilized to blow away both the audience and their competition. This may rebound on the marketer when not appealing to the audience, or even worse, it prevents them from getting the valuable information they need. Readers will leave sites in a heartbeat when they can't get the information they need, it does not matter "hip" the marketing is.
Take a look at your present business approach prior to trying new concepts. Think about the problems that you are attempting to solve, how you reach your web visitors, the number of visitors that use the information, your resources, and whether you are considered an expert. If these new ideas do not fit within each one of the goals you have for these considerations, you chance having your marketing plan, and eventually your audience, turn against you. On the other side, if you do not understand these considerations beforehand, the possibilities of the new concepts being added to your plan will most likely fail.
Do not use new tools only because these are new tools. For instance, simply because a new social media site is launched does not mean you have to participate with it right away. It might not even be helpful for your target niche and when you are considering marketing, your time is precious. Don't waste time on items that will not help your business. Before you start adding anything new to your plan, you must make certain your existing plan is already succeeding. Adding something new without understanding why your current one is failing will almost certainly still result in failure. Be sure things are set for success prior to starting adding and shuffling things around in your marketing plan. Be sure that whichever methods you decide to use are also appropriate for targeting your specific audience. For example, you are targeting women of a certain age, ensure that everything that is in your strategy is helpful for that audience.
As before discussed, as an Internet marketer it is of great importance not to be seduced by "shiny object syndrome." You are more than allowed to use anything new in your plan, though you must give consideration to your current one, what you are attempting to achieve with your approach over-all, and if what you want to add or change is best to your audience.
Here are some considerations before adding these new concepts to your marketing strategy.
Need long tail keywords for your website
While "shiny object syndrome" is great fun, exciting, and unexpected, the trouble lies with the undeniable fact that the marketers that jump at a chance to use them don't take time to check if these are things the target audience is in reality serious about. Just the fact they are new and "shiny" means that they're "hot" and really should be utilized to blow away both the audience and their competition. This may rebound on the marketer when not appealing to the audience, or even worse, it prevents them from getting the valuable information they need. Readers will leave sites in a heartbeat when they can't get the information they need, it does not matter "hip" the marketing is.
Take a look at your present business approach prior to trying new concepts. Think about the problems that you are attempting to solve, how you reach your web visitors, the number of visitors that use the information, your resources, and whether you are considered an expert. If these new ideas do not fit within each one of the goals you have for these considerations, you chance having your marketing plan, and eventually your audience, turn against you. On the other side, if you do not understand these considerations beforehand, the possibilities of the new concepts being added to your plan will most likely fail.
Do not use new tools only because these are new tools. For instance, simply because a new social media site is launched does not mean you have to participate with it right away. It might not even be helpful for your target niche and when you are considering marketing, your time is precious. Don't waste time on items that will not help your business. Before you start adding anything new to your plan, you must make certain your existing plan is already succeeding. Adding something new without understanding why your current one is failing will almost certainly still result in failure. Be sure things are set for success prior to starting adding and shuffling things around in your marketing plan. Be sure that whichever methods you decide to use are also appropriate for targeting your specific audience. For example, you are targeting women of a certain age, ensure that everything that is in your strategy is helpful for that audience.
As before discussed, as an Internet marketer it is of great importance not to be seduced by "shiny object syndrome." You are more than allowed to use anything new in your plan, though you must give consideration to your current one, what you are attempting to achieve with your approach over-all, and if what you want to add or change is best to your audience.
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