Why small business need to pivot their strategy during the corona crisis

The pandemic that the world is now facing has changed it beyond recognition. We may not be able to see its immediate effects on business and the economy just yet, but in time, it will become apparent.

The way we think about and do business can never be the same anymore. Our lives too, are going to change. Due to all of this, it is a challenging time to be a business owner. You have much to be concerned about.

On one hand, there are health concerns for yourself and your employees, on the other, there is the constant worry of your business sinking. The bills don’t seem to stop and revenue is taking a hit.

Times like this are when it is important to take the smart route and use this as an opportunity to make preparations for future growth and sustainability. There are a few things you could address at this very moment.

Meeting customer needs and being responsible

You have a duty towards your customers, regardless of the situation. If you are an essential store or service that is open during the lockdown, you must update your customers on the new hours of operation.

Share any relevant details or changes you have brought about in operations at your store via posters and also online on your website and social media profiles. Very important to add this info on Google Business listings as well. 

You can be creative in your approach towards business right now. See what you can do to better the lives of the quarantined public. You could try things like doorstep delivery, no-contact delivery, etc.

Whatever it is, let your customers know that you care and are trying to do your best to help the situation. Give them virtual DIYs and informative content that can help them at this time. You don’t have to redesign it all, just make a few changes and additions here and there.

Asking for help and communicating

Customers who have enjoyed your services in the past will be more than happy to help you stay afloat during these difficult times. Especially if you are a business that requires face-to-face contact with customers to run.

One way you could do this is to give customers vouchers or gift certificates that they can use at a later time. Conduct engagement activities where they can win this or they can purchase it so it can be redeemed later.

This will help sales and also give customers something to look forward to when this is all over. Communicate constantly with your community. Check-in on them and how they are doing, give them updates about your business.

Announce additional features or services you can offer to them. Assure them that you are taking precautions in conducting business and do what you can to alleviate their anxiety. You can also offer them some freebies like free subscriptions and newsletters till all this blows over.

Update and be considerate

A lot of efforts are now directed towards the online approach. Take this time to assess your website to make changes and to refine it. Remove articles and content that doesn’t make sense at the moment. Add those that do.

If your staff is working remotely, ensure you give them enough personal time. Encourage communication and check up on their well-being. Try not to overwork them just because there is ‘work from home.’

Realistic budgets and planning

The business will not run normally for a while, that is the cold hard truth. It is time you slice out the things that are costing you, but don’t make sense in this situation. Rework your budget and market wisely.

Have a flexible but well-structured calendar for the business year in terms of content and services you are willing to provide. This assures people and makes you a brand more reliable. It also gives your employees some structure to count on. 

Trying new things and increasing traffic

If you have not had a blog before or have missed out on setting up a profile for your brand on Instagram or YouTube, this is your chance. You have the time and you can master the ways to use these platforms effectively to attract more followers. The learning opportunities during this quarantine are endless.

This is also a smart way to drive traffic to your site and place a spotlight on your content. Add quality content that can also positively impact your Google rankings. Connect with customers online by responding to comments and messages.

If you have groups and pages, you can address client concerns and keep them engaged through various contests and content. Don’t neglect emails. Keep your email audience alive by sending newsletters, monthly, or updates as a blast to your regular list. 

Check up on the competition

A reference point that will always help you is that of your competitors. Always be aware of how they are performing, what strategy they are using, and how that is working for them. This should be a thumb rule whether you are a new/small business or a well-established one.

By knowing your competition’s strengths and weaknesses and by comparing them to yours, you will be giving your business a huge advantage. You can learn from their mistakes and take tips from what is working for them very well. 

Support employees and share love

The relationship you share with your customers and your employees is the most important. This is a good time to show appreciation, compassion, and love for both these groups. Be there to assist them in whatever way you can.

Don’t spread information that could cause worry. Instead, share content that is inspiring and helpful. As much as it is in your power, try not to lay off staff because they need their jobs in this situation. 

A business that does not only run behind money but shows care and concern for the people surrounding it is a trustworthy business that people will always support. You must keep this in mind.