It’s pretty clear that apart from the obvious health concerns worldwide, Coronavirus has had a huge impact on businesses. Some of this can be the kind of impact that certain businesses may take a long time to recover from.
The consequences it is already having on economies worldwide surely cause for concern. Many companies are working on sustaining themselves under these dire circumstances, they are laying off employees and pausing productivity.
The approach has moved into one where problems are dealt with as and when they appear. This is fine, but businesses must also put thought into how they will prepare for the future because the pandemic has taken over rapidly.
Adapting to the changes and finding leads
Running operations normally are close to impossible. So, with no sign of normalcy returning any time soon, companies can take this time to build their network. With the lockdown, you now have time to put in the required effort to find channels to find new customers.
Generating new leads in creative ways is now possible without any excuse. Another thing to keep in mind is that even your competition is facing similar issues as you, this evens out the playing field. You can put yourself in the limelight now and show your customers that you’re being extremely efficient.
Many places have issued lockdowns and due to this, businesses may find it hard to function. Especially if yours relies on in-person contact where there needs to be face-to-face interaction with customers, it could be an issue for you.
This allows you to think out of the box and come up with new ways to deliver your services to existing or new customers. Businesses are conducting ‘no contact’ doorstep deliveries, they’re giving our discounts, free subscriptions and delivery, among other lucrative deals so they maintain their competitive edge.
Marketing opportunities and customer assurance
If yours is a service or product that can better the situation of people during this pandemic, more reason to push your marketing and business. You have ample opportunity to tweak your marketing strategy and try out new things.
Adapt to these new changes and see if your business can introduce some new product or service that can be of use to people who are going through this situation. Your customers will appreciate this added effort on your part.
Let your marketing efforts increase, but also be flexible in your efforts. People are anxious and don’t want to be pushed too hard. You don’t want it to seem like you are taking advantage of the situation, it’s a bad look for your business.
Assure your clients that you are there for them and you are operational (If you are) because they need to know they can depend on your services during these bleak times. If you are operational, you must make sure that the services you are introducing will be useful even when time progresses.
Simply introducing something for the time being and cancelling it out later will make no sense. Have a strategy that can be refined and implemented afterwards as well, whether or not the pandemic situation gets better. Always remember that things will not go back to what they used to be, there will come a normal time but it will be a new normal.
Lots of businesses are switching to online operations. It is highly likely that consumers will resort to this form once all of this settles down. If you have to make that transition, now is a good time to start planning for it.
Identifying challenges and planning multifaceted solutions
Come up with a realistic list of potential threats and hurdles for your business. Hoping for the best outcome is good, but you need to be prepared for the worst-case scenario. Strategize keeping in mind different situations.
You could face a multitude of issues, from communication issues to disruption of production, it is important to be realistic about how you would tackle this with the resources you currently have.
Since Coronavirus has left us with no way to travel or communicate with the community in person, you might think cancelling plans you had for the business is the right thing to do. But that may pose a problem. You should work on coming up with alternative solutions for these.
Instead of face-to-face, you could interact with your customers via email, blogs or social media posts. You can host remote events that people can partake from the safety of their homes. You can incentivize these events by giving people vouchers and deals that they could use at a later time. Connect with your clients via video chat or call.
Upgrading technology to maintain connectivity
If you are a large company and have a lot of employees under you, chances are they are all working from home. You have to maintain communication at all times as effectively as possible.
For a business to run as usual and for employees to feel secure about their positions, you need to keep in constant contact and empower them with the required tech (dongles, laptops, cell phones, etc.) for them to operate well and stay in touch.
Encourage collaborative learning and work during these times. This allows people to adjust to these new changes with your support. As a business, you need to stay firm and let your employees know that you have a plan. That assurance is very important.
There is nothing called ‘over-communicating’ in this scenario. Always keep tabs on your stakeholders, clients and employees. They have a relationship with you and you need to maintain their trust.
Find out what you can do to help them out under these circumstances. Address the personal concerns of your people and people will not think twice to support your business. It’s important to be transparent about the position of the business and be empathetic in your approach.
The severity of Coronavirus is not fully known. How it will affect us in the future is being speculated, but nobody can be sure. The only thing businesses can and should do now is thoughtfully planned, communicate and go the extra mile for the welfare of society.
The consequences it is already having on economies worldwide surely cause for concern. Many companies are working on sustaining themselves under these dire circumstances, they are laying off employees and pausing productivity.
The approach has moved into one where problems are dealt with as and when they appear. This is fine, but businesses must also put thought into how they will prepare for the future because the pandemic has taken over rapidly.
Adapting to the changes and finding leads
Running operations normally are close to impossible. So, with no sign of normalcy returning any time soon, companies can take this time to build their network. With the lockdown, you now have time to put in the required effort to find channels to find new customers.
Generating new leads in creative ways is now possible without any excuse. Another thing to keep in mind is that even your competition is facing similar issues as you, this evens out the playing field. You can put yourself in the limelight now and show your customers that you’re being extremely efficient.
Many places have issued lockdowns and due to this, businesses may find it hard to function. Especially if yours relies on in-person contact where there needs to be face-to-face interaction with customers, it could be an issue for you.
This allows you to think out of the box and come up with new ways to deliver your services to existing or new customers. Businesses are conducting ‘no contact’ doorstep deliveries, they’re giving our discounts, free subscriptions and delivery, among other lucrative deals so they maintain their competitive edge.
Marketing opportunities and customer assurance
If yours is a service or product that can better the situation of people during this pandemic, more reason to push your marketing and business. You have ample opportunity to tweak your marketing strategy and try out new things.
Adapt to these new changes and see if your business can introduce some new product or service that can be of use to people who are going through this situation. Your customers will appreciate this added effort on your part.
Let your marketing efforts increase, but also be flexible in your efforts. People are anxious and don’t want to be pushed too hard. You don’t want it to seem like you are taking advantage of the situation, it’s a bad look for your business.
Assure your clients that you are there for them and you are operational (If you are) because they need to know they can depend on your services during these bleak times. If you are operational, you must make sure that the services you are introducing will be useful even when time progresses.
Simply introducing something for the time being and cancelling it out later will make no sense. Have a strategy that can be refined and implemented afterwards as well, whether or not the pandemic situation gets better. Always remember that things will not go back to what they used to be, there will come a normal time but it will be a new normal.
Lots of businesses are switching to online operations. It is highly likely that consumers will resort to this form once all of this settles down. If you have to make that transition, now is a good time to start planning for it.
Identifying challenges and planning multifaceted solutions
Come up with a realistic list of potential threats and hurdles for your business. Hoping for the best outcome is good, but you need to be prepared for the worst-case scenario. Strategize keeping in mind different situations.
You could face a multitude of issues, from communication issues to disruption of production, it is important to be realistic about how you would tackle this with the resources you currently have.
Since Coronavirus has left us with no way to travel or communicate with the community in person, you might think cancelling plans you had for the business is the right thing to do. But that may pose a problem. You should work on coming up with alternative solutions for these.
Instead of face-to-face, you could interact with your customers via email, blogs or social media posts. You can host remote events that people can partake from the safety of their homes. You can incentivize these events by giving people vouchers and deals that they could use at a later time. Connect with your clients via video chat or call.
Upgrading technology to maintain connectivity
If you are a large company and have a lot of employees under you, chances are they are all working from home. You have to maintain communication at all times as effectively as possible.
For a business to run as usual and for employees to feel secure about their positions, you need to keep in constant contact and empower them with the required tech (dongles, laptops, cell phones, etc.) for them to operate well and stay in touch.
Encourage collaborative learning and work during these times. This allows people to adjust to these new changes with your support. As a business, you need to stay firm and let your employees know that you have a plan. That assurance is very important.
There is nothing called ‘over-communicating’ in this scenario. Always keep tabs on your stakeholders, clients and employees. They have a relationship with you and you need to maintain their trust.
Find out what you can do to help them out under these circumstances. Address the personal concerns of your people and people will not think twice to support your business. It’s important to be transparent about the position of the business and be empathetic in your approach.
The severity of Coronavirus is not fully known. How it will affect us in the future is being speculated, but nobody can be sure. The only thing businesses can and should do now is thoughtfully planned, communicate and go the extra mile for the welfare of society.
Comments
Post a Comment